How the Chicken Broil came to be…

Early Chicken Broil photo. Photo courtesy of the Mann family.
by Leon Mann
Manchester’s World-Famous Chicken Broil is entering its 73rd year of community bonding and great food! But many may not know the storied history of how the beloved Chicken Broil came to be.
The first Chicken Broil was put on by one of Manchester’s many service clubs active in the 1950s, The Exchange Club. With businessmen, poultry farmers, and feed mill operators, planning for the event began in 1953. Dr. Howard Zindell of Michigan State College’s (now University) Poultry Division created a new method of cooking chicken alongside J.M. “Mac” Moore and Harry Hathaway of the same division. This method is the charcoal-barbecuing method we have come to know and love. The Exchange Club ran trials in different neighborhoods to determine the best ways to arrange grills and serve larger groups of people. It was during these trials that The Exchange Club came to the conclusion that these barbecues had the potential to become fundraisers.
The first community-wide Chicken Broil took place on August 12, 1954 at the Athletic Field, now known as the Alumni Memorial Field. It was sponsored by both The Exchange Club and the Jaycees of Manchester, the city’s equivalent of a Junior Chamber of Commerce. Renowned author Franklin “Frank” Reck published an article in Town Journal that recounted its success, from the perfect weather to the contents of the meals and the roles of volunteers. The first Broil only seated 400 people yet served nearly 2,000 people! The meal looked different too. Instead of radishes, the Broil instead served celery, carrots, and green onions alongside the chicken halves, potato chips, coleslaw and rolls. The Jaycees manned the drink and desserts table, and after the meal there was a softball exhibition match. While men did all of the cooking and serving, the women that volunteered worked behind the scenes, selling tickets and running errands to keep everything moving. The Exchange Club advertised the Chicken Broil as a well-deserved break for mom, to give her a break from the chore of cooking dinner.
The first Chicken Broil is far from the only historic Broil. The 14th annual Chicken Broil in 1967 served 10,000 guests, quintupling the number served in 1953. This could be due to 1967 also being the year of Manchester’s Centennial anniversary. The 17th annual Chicken Broil in 1972 is credited with the first instance of pre-sale tickets – tickets bought before the event cost $1.75 but $2 at the gate. The 39th annual Chicken Broil in 1992 was completely rained out, and the committee ended up selling chicken halves by the case to whoever wanted them. What would have been the 67th annual Chicken Broil in 2020 was completely cancelled due to COVID-19, which removed the “consecutive” part of the Chicken Broil’s title.
The 73rd annual Chicken Broil is on July 18th from 4pm to 7:30pm, with tickets currently on sale. As always it will take place at the Alumni Memorial Field on East Duncan Street. For tickets and other information regarding the Chicken Broil, visit the Manchester Chicken Broil FaceBook page or website.

Photo of an early Chicken Broil. Photo courtesy of the Mann family.

Ticket from the 1957 Chicken Broil. Photo courtesy of the Mann family.









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